Spend normally,
earn extra Perks
SoukPay is a new payment and rewards platform built for the UAE — designed to make every in-store purchase work a little harder for the people who make it.
Pay how you already do.
Get more out of every spend.
SoukPay turns your everyday purchases at participating UAE merchants into real savings — with no points to chase, no rates to decode, and no extra steps at checkout.
Scan, pay, done
Scan a SoukPay merchant's QR code, confirm the amount, and pay in seconds — right from your phone.
Apple Pay, Google Pay & saved cards
Pay the way you prefer. Add and securely save your card in the app for one-tap checkout next time.
Earn on every purchase
Every qualifying payment at a SoukPay merchant earns you rewards — automatically, with nothing to claim.
Use rewards as discounts
Apply your earned rewards as a discount the next time you pay at any SoukPay merchant. Real value, instantly.
Discover merchants near you
Find SoukPay-registered restaurants, salons, retailers and more — sorted by distance, category, and what's worth a visit.
Track everything in one place
See your purchase history, pending rewards, and balance — all in one clean view. Always know where you stand.
Built for the merchants who make the UAE worth walking into.
SoukPay gives in-store merchants a smarter way to take payment, reward repeat customers, and bring people back through the door — without the complexity of running your own loyalty programme.
Accept payments via QR
Generate a payment QR code at the point of sale from the SoukPay Merchant App. Customers scan, pay, done.
Drive repeat foot traffic
Built-in rewards bring your customers back. They earn when they spend with you, and redeem when they return.
Built for multi-outlet brands
Running a franchise, a chain, or several locations? SoukPay's owner portal is designed to manage them all in one place.
Daily summaries & analytics
See exactly what's happening across your outlets — daily transaction summaries, trends over time, and reward activity at a glance.
Owner portal + staff app
Owners and managers get a web portal for setup, outlets, and reporting. Staff get a focused mobile app for the point of sale.
Simple refunds when needed
Issue full refunds from the Merchant App when something doesn't go right — secured, quick, and fully tracked.
A Dubai-born platform with the UAE and the GCC in mind.
SoukPay was built in Dubai for the way the UAE actually shops. Most loyalty programmes are tied to a single brand, a single bank, or a single card. SoukPay isn't. We're a single platform that lets customers earn rewards anywhere our merchants are — and lets merchants reward the customers who matter most.
We're starting with Dubai and rolling out across the UAE. Beyond that, our ambition is to take SoukPay across the GCC — building one of the region's most useful, most rewarding ways to pay in person.
We're a team of operators, engineers, and designers building something we genuinely want to use ourselves. If that resonates — whether you're a customer, a merchant, or somewhere in between — we'd love to hear from you.